Without a doubt, real estate video marketing is one of the best ways to appeal to the emotional, subjective factors that come with buying or selling a home.
Distinguish yourself as a market leader and provide prospects with valuable information.
By investing in online video marketing you are investing in a format that can be tracked in great detail with a vast amount of analytical data. The path to your ROI is much clearer with online marketing. There is no analogous version of Google Analytics in print or outdoor advertising.
Videos have a direct impact on search results. It is common knowledge that videos are favored by search engine algorithms. Google is constantly adjusting its algorithm to give its users a meaningful experience while searching. To satisfy user intent, they show a variety of results, and not just exact keyword matches. As a result, search results now prominently feature videos among top results.
Due to the fact that the internet is a global community, your real estate business may see interests in the property from as close as the next town over or as far away as another country.
If you’re not showing property video tours, or offering other valuable video content for this audience, you’re missing out on a massive business opportunity.
There’s no shortage of content out there in the digital world. People are overloaded with information that they cannot process. Videos are a breath of fresh air in a world dying with information overload. It is easier for the brain to process visual content amidst a sea of text. Creating an impact through videos is therefore that much easier.
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